On January 28, 2018, Shannon Kamins, Founder and Master Fermenter of Booch, presented at the Guelph Organic Conference. Here’s an informative synopsis of her talk on a variety of kombucha-related topics, including on her inspiration figure, Dr. Masaru Emoto.

A water researcher in JapanDr. Masaru Emoto’s work is often cited at Booch; all employees are familiar with his research, as it is the basis of everything the company does.

Dr. Emoto photographed ice crystals under a microscope and has done extensive research on how specific sounds like music and words react with living molecules such as water. What he found confirmed Albert Einstein’s theory that everything is energy and has a vibration.

Based on the results of Dr. Emoto’s rice experiment, we can assume that when brewing kombucha, words like love and thank you, as well as having a mindset of gratitude, appreciation, and thanks can help produce beautiful molecules, which result in a more smooth and delicious batch of kombucha. This is what we wholeheartedly believe at Booch!

To learn more about Dr. Emoto’s rice experiment click the link below:

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